Georgia Attorney General Chris Carr has launched a new public safety initiative enlisting private sector businesses in the fight to locate missing children and combat human trafficking across the state.
The “Eyes on the Road” campaign, announced in partnership with First Lady Marty Kemp, will provide participating companies with real-time “Be on the Lookout” alerts for missing children along with clear, actionable steps to report sightings. Launch partners include UPS, RaceTrac, Truckers Against Trafficking, and the Georgia Hotel and Lodging Association.
“The majority of our human trafficking cases involve a missing child, and we’re using all available resources to safely bring them home,” Carr said. “By partnering with UPS, RaceTrac, Truckers Against Trafficking, and GHLA, we’re able to expand our footprint and save even more lives. We will never stop fighting to protect our most vulnerable Georgians.”
First Lady Marty Kemp emphasized the importance of expanding the state’s network of eyes on the ground.
“Human traffickers thrive when they can hide in plain sight, which is why steps like this that create eyes and ears statewide are so important,” Kemp said. “Our business community already plays a key role in making Georgia a leader in the fight against human trafficking, and this new campaign will allow them to take an even more active position in rescuing survivors.”
The Georgia Hotel and Lodging Association, which represents the state’s hotel industry, said it is proud to expand its existing anti-trafficking efforts through the campaign.
“Georgia’s hotel industry has long been a national leader in training and prevention, and the ‘Eyes on the Road’ Campaign builds on that commitment in a powerful and meaningful way,” said Chris Hardman, President and CEO of GHLA. “By equipping hotel teams with real-time tools to identify and report missing children, those most vulnerable to exploitation, we are strengthening our ability to act when it matters most.”
The campaign is managed by WorkSource Atlanta Regional’s NextGen Program and seeks to continue recruiting additional business partners statewide.
